Finally Here!

Ever since we launched 2.0 of our Factory 515 platform, I have been dying to get a product blog going. Things have been crazy here at our parent company, BrainBox Enterprises, which I have had the pleasure of being a partner and co-founder since our inception in 1998.

The point of this blog will be for us to be able to discuss where the product is, where it is going, and give us a chance to interact with you, the users.

In case you are wondering, 'what is Factory 515?? I thought this was the 48 Hour Film network,' that is a good question. Factory 515 started off as our DVD creation and onlne DVD distribution arm for BrainBox. One of our most active clients at Factory 515 was the 48 Hour Film Project. This came after we participated in the project many years ago. After years of us doing TV shows for our clients, like Discovery Channel, HGTV, History, Court, and Style, we had an itching to set up our own method for original content distribution. So early in 2006, we began planning what is now Factory 515.

Factory 515, as described on our website, is an Internet Television System and Marketplace. What does that mean? Take YouTube, mix it up with Amazon and throw in a little MYSPACE and you're in the right area. Basically, FACTORY 515 is a platform that can:
*power an iTV Network
*play multiple channels of video content
*be a marketplace for your latest product or service
*be a social networking site for you watch, review, discuss just about anything you can think of

48.TV is our first client, or really we think of them as our partners. We partnered with them to bring you thousands of hours of original content in a format we hold dear to us: short-form creative films. We don't want to be another YouTube or Revver. There are plenty out there. We chose to be something different. While we enjoy a clip of a dog skateboarding as much as the next guy, we were looking for content that was made by creative filmmakers in a wide variety of genres in a format ideal for the web. 48 Hour Film Project is perfect for that.

So like I said, this blog will be where we can talk about the product. We love making it and we feel like we are making a unique product with ways to really partner up with our users and give them content they want and soon, ways to make money doing it.

Lots to come. I'll shortly be letting you know about the new version just posted today, as well as talk about some exciting things we have coming.

Please feel free to add some comments. I love to talk about the technology behind our product, which I will begin to do soon. We have done some things really different that I think the techies reading this blog will enjoy hearing about.

Thanks, and I hope you can enjoy 48.TV, powered by Factory 515.

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Bill Davidson
EVP/Application Development
Factory 515, LLC.
8113 Fenton St
Silver Spring, MD 20910

234 5th Avenue
New York, NY 10001

bill@factory515.com
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